Specialists of AKVION company full range of services in introduction of new products to the market, development of rememberable and competitive brands and sustaining a positive brand image. Fresh ideas for product development and absence of analogous is our recipe for successful brand-building.
We promote not only our products but also production of other manufacturers. A demonstrative example is Olbas – a preparation of british comapany Lanes.AKVION is the exclusive distributor of Olbas in Russia. From the begging of brand advertising in 2007 the sales volume increased 5-fold.
Promotion among ultimate consumers
TV-commercials and news items in medical programs are broadcast at the main federal TV-stations.
Advertising on radio is another effective promoting instrument. For commercials we choose top-ranked radiostations with different target groups.
For advertising in print media we choose women magazines, magazines about health, beauty and hobbies, TV-guides. Their readers are tradiotanally intrested in our products and in information about them, such as articles and interviews with professionals.
In recent years Internet became one of most efficient channels for advertising – we use contextual advertising, and carry out adverising contests in association with thematical sites.
As part of our BTL-advertising we organize promotion actions and contests for customers of pharmacies. In medical institutions we place mounts, posters and booklets devoted to AKVION preparations for profilaxition and complex therapy of different diseases.
Promotion among healthcare professionals
We publish articles in specialized press, highly regarded among specialists, that are aimed on promotion among doctors and pharmacists.
AKVION participates in specialized exhibitions and conferenses. The company's mount is always popular among visitors of most important medical exhibitions – "Pharmacy", "Human and drug", "Mother and child welfare", "Current technologies in pediatrics and child surgery". Another important aspect is participation in scientific part of this exhibitions – such as lections related to our preparations, from specialists in the field.
We distribute information materials and samples of our production among doctors of different specialties.
Medical representatives of our company are working in 43 regions of Russia, Ukraine and Kazakhstan.
Marketing research
We base our promotion campaigns on data from such marketing companies as DSM Group, Gallup, Farmexpert. Moreover our company condcuts independent studies of the market (focus-groups, polling, inreviews, questionaries).
